Summer, and a new Start Wars film, are just around the corner, which makes the debut of Dunkin' Donuts new Cosmic Coolattas extra sweet. While not officially tied to the release of the new film, the drinks feature a cosmic color scheme that is definitely out of this world.
The new Cosmic Coolattas from Dunkin' Donuts are space-themed drinks designed to pair with the chain's new Comet Candy Donut. The drinks themselves feature two flavors blended with ice and layered on top of one another. The Cosmic Pineapple version consists of Pineapple layered over Blue Raspberry, while the Cosmic Cotton Candy version features the new Cotton Candy flavor layered over Blue Raspberry.
With many brands starting to debut their summer drink menus, Dunkin' Donuts layered sippers have the added benefit of an Instagram-friendly look.
Image Credit: <i> Dunkin' Donuts.</i>
What's Driving This Trend
- Summer Drink Menus
- Opportunity for brands to create visually appealing and Instagram-friendly beverages.
- Space-themed Beverages
- Potential to attract customers through unique and out-of-this-world flavor options.
- Layered Sippers
- Innovation in the form of beverages with multiple flavors stacked on top of each other.
Who This Affects Most
- Food and Beverage
- Incorporating space-inspired flavors and visually appealing drinks into summer menus.
- Fast Food
- Dunkin' Donuts and other fast food chains offering innovative and Instagrammable beverages.
- Social Media
- Opportunity for influencers and content creators to showcase visually stunning summer drinks.
