Shipley Do-Nuts took to Instagram to tease its newest creation as one that's fruity, crunchy and iced, and the recently revealed POPTASTIC do-nut is a limited-time offering that features all-new freeze-dried Skittles. In fact, with the POPTASTIC do-nut, Shipley is the first brand to feature the new foodservice product from Skittles maker Mars.
The POPTASTIC do-nut takes the form of a classic yeast do-nut with strawberry or cherry icing and it's topped off with topped with tangy, fruity, colorful freeze-dried candies. This multi-textured treat builds upon the beloved hexagon-shaped Shipley fluffiness with crunchy, light-as-air Skittles that have been reimagined with freeze-drying technology.
These snackable, shareable donuts will be available for a limited time at all Shipley Do-Nuts locations through March 31st, or while supplies last.
Why This Trend Is Growing
- Limited-time Offerings
- Shipley Do-Nuts' POPTASTIC donut is a limited-time offering that features a new freeze-dried candy product.
- Multi-textured Treats
- The POPTASTIC donut combines the fluffy texture of a classic yeast donut with the crunchiness of freeze-dried Skittles.
- Innovative Food Technology
- Shipley is the first brand to feature freeze-dried Skittles, showcasing the use of freeze-drying technology in the foodservice industry.
Industries Being Reshaped
- Food and Beverage
- The limited-time offering of POPTASTIC donuts provides an opportunity for innovation in the food and beverage industry.
- Confectionery
- The use of freeze-dried candies in the POPTASTIC donut introduces a new trend in the confectionery industry.
- Snack Foods
- The unique combination of textures in the POPTASTIC donut creates a disruptive innovation opportunity in the snack foods industry.
