For its annual SeaWheeze half marathon, Lululemon creates a collaborative canned beer with a local brewery—but it is now branching out with a new beer called 'Run on Saison' that it created for Boston Marathon Runners.
Following the race event, Run on Saison will be available in cans exclusively for marathon runners. For the making of the product, Lululemon teamed up with Mystic Brewery to create just 1,008 cans. Alternatively, the product will also be available at Mystic Table Beer and select local establishments on draft for a limited time. The Belgian-inspired beer is described as one that's light and crisp, with notes of citrus and pepper.
Previously, Lululemon has collaborated with local breweries for the making of Courageous Blonde and Curiosity Lager, both of which featured hints of lemon like the all-new brew.
Key Themes Behind This Trend
- Collaborative Beer Creations
- The trend of collaboration between athletic and craft beer brands presents opportunities for unique and limited edition beer creations.
- Exclusivity for Event Participants
- Creating exclusive beer offerings for participants of events like marathons can enhance the overall experience and build brand loyalty.
- Craft Beer and Athleisure Intersection
- The intersection of craft beer and athleisure brands opens up new avenues for marketing and brand partnerships.
Where This Applies
- Craft Beer
- The craft beer industry could benefit from partnering with athletic brands to create unique beer offerings and expand their customer base.
- Athleisure
- Athleisure brands can explore collaborations with craft beer breweries to create exclusive products and enhance their brand experience.
- Event Management
- Event management companies can incorporate exclusive beer offerings as part of the overall event experience, generating more engagement and participant satisfaction.
