Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Lululemon Created 'Run on Saison' Beer Just for Boston Marathon Runners

 - Apr 4, 2018
References: foodandwine
For its annual SeaWheeze half marathon, Lululemon creates a collaborative canned beer with a local brewery—but it is now branching out with a new beer called 'Run on Saison' that it created for Boston Marathon Runners.

Following the race event, Run on Saison will be available in cans exclusively for marathon runners. For the making of the product, Lululemon teamed up with Mystic Brewery to create just 1,008 cans. Alternatively, the product will also be available at Mystic Table Beer and select local establishments on draft for a limited time. The Belgian-inspired beer is described as one that's light and crisp, with notes of citrus and pepper.

Previously, Lululemon has collaborated with local breweries for the making of Courageous Blonde and Curiosity Lager, both of which featured hints of lemon like the all-new brew.