To commemorate the Philadelphia Eagles' victory at the Super Bowl LII, Bud Light partnered with the team on limited-edition Philly Philly beer packs. The name of the kit takes after 'The Philly Special' play call and the 'Dilly Dilly' campaign. As yet another tribute to the football team, Bud Light has produced just 20,418 of the packs, a number that references the fourth of February as the day of the big win. Each of the special-edition beer packs is individually numbered as a special collector's item.
As far as the contents of the Philly Philly Bud Light beer packs, what's included is a 25-ounce branded aluminum bottle and two Bug Light drinking glasses. Some packs also give fans the chance to get tickets to the upcoming first regular season game for the Eagles.
What's Driving This Trend
- Limited-edition Packs
- Companies can create a sense of exclusivity and rarity by releasing limited-edition versions of their products.
- Branded Collectibles
- Brands can capitalize on fandom and create brand loyalty by offering branded collector's items to high-investment consumers.
- Experiential Marketing
- Brands can leverage experiential marketing by offering experiences as part of product purchases or promotions, driving engagement and customer loyalty.
Who This Affects Most
- Alcohol and Beverage
- Beverage companies can create limited-edition product offerings as part of commemorative collaborations, paired with collector's items or experiences.
- Sports and Entertainment
- Sports teams and entertainment companies can collaborate with brands to offer fans exclusive collector's items and experiences, building long-term loyalty and engagement.
- Marketing and Advertising
- Marketing agencies can help brands create experiential marketing campaigns that drive engagement and customer loyalty, often through custom products, limited-editions, or other exclusive offerings.
