A range of crystal-infused and crystal-inspired products can now be found in makeup and personal care categories and the popularity of the healing stones are now influencing the world of haircare—Pravana recently released a hair color collection with a dynamic range of shades that includes: Aquamarine, Garnet, Jade, Rose Quartz, Purple Tourmaline and Sunstone.
The crystal-inspired hair dyes are part of the Pravana Vivids range, which are formulated to be highly long-lasting and suited to a range of base hair colors. The Pravana Vivids Crystals are said to be "uniquely pigmented to create prismatic tones" with just one all-over single color application.
The Pravana Vivids Crystals can now be found at various beauty supply distributors, including SalonCentric, FourStar Beauty, East Coast Salon Services and more.
What's Driving This Trend
- Crystal-inspired Hair Products
- The popularity of crystal-infused personal care is influencing the development of hair products that incorporate healing stones, providing an opportunity for the beauty industry to use innovative ingredients.
- Prismatic Color Formulations
- The development of uniquely pigmented hair dyes that create prismatic tones is providing exciting opportunities for the haircare industry to develop products that stand out and offer a new level of hair coloring trends.
- Gemstone-themed Collections
- The influence of gems and crystals is inspiring beauty brands to launch collections with an array of shades based on stone themes, providing product development opportunities for personal care companies to create new, themed products.
Who This Affects Most
- Beauty and Personal Care
- The beauty and personal care industry can leverage crystal and gemstone trends to develop innovative new products that incorporate healing stones and create themes around different gemstones.
- Haircare
- The haircare industry can explore new formulations of hair dye that create bright, prismatic tones for a bold new look, incorporating unique ingredients like crystal-infused compounds being influenced by the trend.
- Cosmetics
- The cosmetics industry can use crystal and gemstone trends to develop innovative personal care products that incorporate healing stones and create themed products around different gemstones.
