Unilever has introduced Compressed deodorant to its Dove Men + Care, Sure Men, Lynx and Vaseline Men deodorant ranges. The Compressed cans have significantly less packaging compared to the regular deodorant can, resulting in an overall better experience for the consumer and environment. The Compressed cans are though to reduce the carbon footprint of Unilever's make deodorant category by up to 25%.
As Unilever releases this new range to the public, it's undertaken some research alongside it outlining how the men of Britain compress more into their lives. For example, the research found that 64% of men admit to using their smartphone or tablet whilst sitting on the toilet.
To celebrate the launch of of the Compressed male deodorants, Unilever is hosting an exclusive Compressed Live event in London which will squeeze the best bits of a man's life into one epic weekend.
What's Driving This Trend
- Eco-friendly Packaging
- Opportunity for companies to redesign their products, packaging, and supply chain to promote sustainability and reduce carbon footprint.
- Compressed Packaging
- Companies can innovate their packaging design to reduce waste and make products easier to transport and store.
- Brand Experiences
- Hosting events and creating immersive brand experiences can generate excitement and brand loyalty among consumers.
Who This Affects Most
- Consumer Goods
- Companies can use compressed packaging and eco-friendly materials to reduce waste and appeal to environmentally conscious consumers.
- Tech
- Developing technology that helps consumers live more efficiently and sustainably, such as apps that track one's carbon footprint or energy usage.
- Hospitality
- Offering unique and immersive brand experiences, such as Unilever's Compressed Live event, can attract new customers and build loyalty.
