Starbucks' augmented reality tours will be taking place at its large Reserve Roastery location in Shanghai, offering consumers the opportunity to witness the coffee-making process through one's phone screen.
Once individuals have downloaded the mobile app, they can simply point their phone toward the brand's equipment, like a roaster or cask. The app will then offer a detailed explanation of what each item does, while explaining how "beans eventually turn into your venti latte."
Those who participate in the virtual tour will also receive virtual badges, commemorating the occasion. To make the entire process social media friendly, the app will also provide a "unique Roastery filter" enabling one to share the experience on other platforms.
AR Coffee Roastery Tours
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