The new Wayfair ad reveals the brand's new technology, which it created in collaboration with ASUS and Verizon.
The ad shows that by downloading the Wayfair 3D/AR video, users are able to test out how Wayfair's furniture will look in their home. The app lets users play around with the furniture Wayfair offers, and place it in different areas of their home with its augmented reality technology – allowing people to better visualize how products look before purchasing them online.
One of the main concerns regarding online shopping is that the items in reality may not fit, or look as good as they do online – and the new app that this Wayfair ad reveals is an effective way to combat this problem.
What's Driving This Trend
- AR Furniture Placement
- The rise of AR technology in retail spaces opens up opportunities for businesses to create innovative ways for customers to shop for furniture online through placing furniture in augmented reality.
- Online Visualisation Technology
- The development of interactive visualisation technology in the online retail industry allows consumers to better visualise and test products before making a purchase.
- Collaborative Technological Innovation
- Collaborative partnerships between retailers and technology companies are becoming more prevalent, leading to the development of technological solutions to address concerns regarding online shopping experiences.
Who This Affects Most
- Furniture Retail Industry
- With advancements in AR and 3D technology, the furniture retail industry can improve customer shopping experiences through allowing them to visualise furniture placements in their own homes.
- Online Retail Industry
- Incorporating AR technology into online retail platforms can lead to more engaging and interactive shopping experiences for customers.
- Augmented Reality Technology Industry
- The demand for augmented reality technology in retail spaces creates opportunities for AR technology companies to develop new products and services tailored for the retail industry.
