Branded Hotel

Brands create custom overnight experiences for their consumers

Implications - In line with the ever-growing experience economy, brands are consistently looking for ways to engage and immerse their consumers in new ways. That’s where hotels come in. Brands are not simply collaborating with those in the hospitality industry, but rather, they’re creating completely branded overnight experiences of their own. More of an all-encompassing experience than pop-up, these branded hotel experiences allow retailers to not only showcase their products and services, but create environments where consumers can interact, relax and engage with the brand, turning a standard product experience into an interactive social gathering.

Workshop Question - How could you create a story or social experience around your products and services? How can you make it more of an event than merely point of purchase?
SCORE 8.8
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60,133 Total Clicks
Oct 17 - Oct 18
This Month and Hot
WorldMarketingHip Hotels
Featured Examples
Branded Multi-Sensory Hotels - The Dove Hotel Helps Guests Discover Their Unique "Pleasure Profile"
SCORE 9.6
This Month and Viral 1,842 Clicks Pub: Oct 24, 18
Branded Multi-Sensory Hotels
The Dove Hotel Helps Guests Discover Their Unique "Pleasure Profile"
Chocolate brand Dove opened The Dove Hotel as a pop-up in Shanghai, China. It is an immersive experience that highlights the importance pleasure plays in one’s sense of well-being. After... [More]
Gamer Pop-Up Hotels - Xbox's 'Stay N' Play' Provides Gamer-Specific Hotel Suites
SCORE 7.8
Hot 3,507 Clicks Pub: Oct 26, 17
Gamer Pop-Up Hotels
Xbox's 'Stay N' Play' Provides Gamer-Specific Hotel Suites
Xbox’s ‘Stay N’ Play’ pop-up hotel is providing gamers with an immersive environment to spend the night playing video games. After signing up with a gamertag, players are... [More]
Immersive Sneaker Hotel Activations - The Converse One Star Hotel Features Celebrity-Curated Spaces
SCORE 8.1
This Year and Hot 4,433 Clicks Pub: Feb 17, 18
Immersive Sneaker Hotel Activations
The Converse One Star Hotel Features Celebrity-Curated Spaces
The Converse One Star Hotel is an immersive sneaker pop-up that was recently promoted in a fun teaser video. The activation officially opened its doors in Shoreditch today and will be open until... [More]
Expansive Beauty-Based Hotels - The YSL Beauty Hotel is Opening in New York City
SCORE 6.9
This Quarter and Warm 495 Clicks Pub: Aug 28, 18
Expansive Beauty-Based Hotels
The YSL Beauty Hotel is Opening in New York City
Yves Saint Laurent is extending its high-end aesthetics to the world of hospitality with the announcement of the YSL Beauty Hotel, which is set to launch September 8th in New York City. Set in a... [More]
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