Brands create custom overnight experiences for their consumers
Trend - Brands are not simply collaborating with those in the hospitality industry, but rather, they’re creating completely branded overnight experiences of their own. These branded hotels allow retailers to showcase their products and services while creating interactive environments.
Insight - As the ever-growing experience economy accelerates, many consumers—especially Millennials—place a premium on interactive experiences that are memorable, engaging, and immersive. This stems from a desire for more unique activations where individuals can socially interact with the brand and one another, facilitating a type of culture around experience and allowing consumers to feel more comfortable.
Insight - As the ever-growing experience economy accelerates, many consumers—especially Millennials—place a premium on interactive experiences that are memorable, engaging, and immersive. This stems from a desire for more unique activations where individuals can socially interact with the brand and one another, facilitating a type of culture around experience and allowing consumers to feel more comfortable.
Workshop Question - How could you create a story or social experience around your products and services? How can you make it more of an event than merely a point of purchase?
4 Featured, 36 Examples:
156,411 Total Clicks
Date Range:
Oct 17 — Oct 18
Trending:
Hot
Consumer Insight Topics:
