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Bompas & Parr's "Non-Melting Icy Poles" Outlast Conventional Popsicles

As part of its multi-sensory exhibition, SCOOP: A Wonderful Ice Cream World, Bombas & Parr is giving people the chance to try "non-melting icy poles" that are said to last much longer than conventional popsicles. Based on the success of its inventive creation and the feedback it receives from the public, Bombas & Parr may even consider introducing the desserts to supermarkets.

The "the world's first non-melting ice lolly" from Bombas & Parr takes advantage of a creation by Geoffrey Pyke in World War II. Pyke developed pyrkete as a frozen composite material made with a blend of sawdust and wood pulp dispersed in ice. Bombas & Parr's modern adaptation of this idea takes inspiration from pyrkete and reinvents the creation with edible fruit fibers.