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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Branded Cookbook

Brands both within and outside the food industry release their own cookbooks

Implications - The interactive nature of the cookbook has led to companies branching out and releasing their own, all of which are based on the products they already offer. This distinct marketing tactic allows for brands to showcase the diversity of their product range, while offering consumers a collector's item that keeps the brand top of mind.
Workshop Question — Conceptualize an interactive book that your brand could use as a promotional tool.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
43,194 Total Clicks
Date Range:
Jun 17 — Oct 18
Trending:
This Year and Average
Consumer Insight Topics:

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