Branded Cookbook

Brands both within and outside the food industry release their own cookbooks

Implications - The interactive nature of the cookbook has led to companies branching out and releasing their own, all of which are based on the products they already offer. This distinct marketing tactic allows for brands to showcase the diversity of their product range, while offering consumers a collector's item that keeps the brand top of mind.

Workshop Question - Conceptualize an interactive book that your brand could use as a promotional tool.
SCORE 6.4
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37,548 Total Clicks
Jun 17 - Oct 18
This Quarter and Average
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Featured Examples
Adaptogenic Cafe Cookbooks - The Moon Juice Cookbook Features 75 Recipes for Healing Food and Drink
SCORE 5.3
Warm 837 Clicks Pub: Jun 30, 17
Adaptogenic Cafe Cookbooks
The Moon Juice Cookbook Features 75 Recipes for Healing Food and Drink
The Moon Juice Cookbook is the ultimate at-home guide for those interested in incorporating the Los Angeles-based wellness brand’s products into their favorite food and beverages. Boasting 75... [More]
Cookable Recipe Posters - These Recipes from IKEA are Printed on Parchment Paper for Easy Cooking
SCORE 6.8
Warm 812 Clicks Pub: Jun 14, 17
Cookable Recipe Posters
These Recipes from IKEA are Printed on Parchment Paper for Easy Cooking
As well as being able to get a number of handy tools and practical furniture pieces for the kitchen from IKEA, consumers may also source recipes from IKEA. But the Swedish furniture company is... [More]
Grocery Store-Branded Cookbooks - The New Whole Foods Cookbook Will Feature 120 Plant-Based Recipes
SCORE 5.2
This Quarter and Warm 169 Clicks Pub: Oct 4, 18
Grocery Store-Branded Cookbooks
The New Whole Foods Cookbook Will Feature 120 Plant-Based Recipes
For the first time since 2002, consumers with a passion for home-cooking will be able to pick up a new Whole Foods cookbook. Not only is the new cookbook focused on healthy meals, but almost all of... [More]
Peanut Butter Cup Cookbooks - The 'Reese's Recipes' Cookbook is Filled with Chocolate Treats
SCORE 4.6
This Quarter and Average 133 Clicks Pub: Oct 19, 18
Peanut Butter Cup Cookbooks
The 'Reese's Recipes' Cookbook is Filled with Chocolate Treats
If you’ve ever wondered how to take chocolate and peanut butter to the next level, the new Reese’s Recipes cookbook has the answer. Stuffed with enough recipes to satisfy every craving,... [More]
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