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Diet-Friendly Meal Kits

Blue Apron Has Launched Whole30-approved Recipes for September

— September 10, 2018 — Lifestyle
The Whole30 diet is more popular than ever and now it's easy for consumers to try it out thanks to Blue Apron's new Whole30-approved recipes. Available through September, the healthy meal kits make it easy to make the switch to a Whole30 diet.

Whole30 is described as a "lifestyle program" that emphasizes eating whole foods and eliminating sugar, alcohol, grains, legumes, soy, and dairy from your diet for a period of 30 days. Blue Apron is thus offering Whole30-approved recipes that stick to the diet's specific limitations, with meals that are rich in veggies, healthy fats, and limited portions of meat, seafood, and eggs. This means that customers following the diet can dine on dishes like Spice-Crusted Salmon & Carrot Fries, Pork Fried Cauliflower Rice, and Mediterranean Salmon.


Image Credit: Blue Apron.
Trend Themes
1. Whole30-approved Meal Kits - Meal kit brands can offer whole30-friendly options to cater to a growing consumer demand for healthy and restrictive diets.
2. Healthy Lifestyle Programs - Companies in the fitness and wellness industries can adopt the Whole30 program and offer tailored meal plans to customers as an extension of their services.
3. Diet-specific Meal Delivery Services - The rise of Whole30-inspired meal kits presents an opportunity for companies to create other diet-specific meal delivery services that cater to different dietary restrictions.
Industry Implications
1. Meal Kit Delivery Services - Companies in the meal kit industry can expand their offerings by including Whole30-approved recipes and catering to specific dietary needs.
2. Online Grocery Retail - Online grocery retailers can include a section for Whole30-friendly products, offering a one-stop-shop for customers who follow the diet.
3. Fitness and Wellness - Companies in the fitness and wellness industry can partner with meal kit providers to offer Whole30-inspired meal plans as part of their services.
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