This year has been a time when many people have either discovered or rediscovered the joys of cooking at home and Blue Apron's Wellness 360 campaign spotlights the holistic health benefits of home cooking. The campaign focuses on not just the physical benefits but also the ways home cooking helps everything from relationships to mental health and financial health flourish. As Dani Simpson, Blue Apron’s Head of Brand and Marketing, describes, “We know home cooking is more than making a meal. It has the ability to unlock a host of different benefits across aspects of one’s daily life, including reducing stress.”
With the launch of Wellness 360, Blue Apron is introducing a series of new nutritionist-approved recipes with fresh produce, whole grains, quality proteins and natural sweeteners that complement the Signature menu.
Image Credit: Blue Apron