While many consumers have come to rely on Blue Apron for everyday eating, the meal delivery service is branching out to offer its first-ever Thanksgiving feast, which is full of chef-created recipes to take the stress out of preparing for the holiday. The Thanksgiving-inspired, southern-style menu has the potential to feed up to eight people and it includes side dishes, dessert and more.
As John Adler, Vice President of Culinary at Blue Apron, describes: "Thanksgiving is going to be different for many families this year, and we're happy to join them in the kitchen by creating a one-stop-shop to make their entire holiday feast a little easier." With this in mind, Blue Apron is also offering a Holiday Feast Favorites wine bundle with reds and whites to complement the easy-to-prepare Thanksgiving dishes.
Image Credit: Blue Apron
What Makes This Trend Stand Out
- Meal Delivery Services
- Disruptive innovation opportunity: Developing customizable meal kits for specific holidays and occasions.
- Chef-created Recipes
- Disruptive innovation opportunity: Collaborating with renowned chefs to create unique and easy-to-prepare holiday menus.
- Holiday Feast Bundles
- Disruptive innovation opportunity: Curating wine bundles that perfectly complement holiday dishes.
Sectors Adopting This
- Food and Beverage
- Disruptive innovation opportunity: Creating new delivery models that cater to special occasions like Thanksgiving.
- E-commerce
- Disruptive innovation opportunity: Developing online platforms to curate and deliver holiday feast packages.
- Wine and Spirits
- Disruptive innovation opportunity: Partnering with meal delivery services to offer wine pairings specifically designed for holiday meals.
