Mangosteen rises in popularity as its incorporated into skincare and food items
Implications - Mangosteen, a tropical fruit, is increasingly popular as a base or ingredient within various enhancement-focused skincare products or beverages. The incorporation of this antioxidant-rich fruit offers consumers the function they require from their skin and beverage products, while also piquing curiosity for being an unfamiliar fruit in North America.
Workshop Question — How could your brand add a curiosity-piquing element to its product or service?
