Mangosteen rises in popularity as its incorporated into skincare and food items
Trend - Mangosteen, a tropical fruit, is increasingly popular as a base or ingredient within various enhancement-focused skincare products or beverages. The incorporation of this antioxidant-rich fruit offers consumers the function they require from their skin and beverage products.
Insight - When it comes to skincare, more consumers are turning to "natural" ingredient that they're familiar with, and know to be healthy. Ingredients like fruits and plants in this space are therefore increasingly common. The incorporation of these elements into products establishes trust with those who are considering a purchase, because they understand the immediate health benefits of the ingredients being used.
Insight - When it comes to skincare, more consumers are turning to "natural" ingredient that they're familiar with, and know to be healthy. Ingredients like fruits and plants in this space are therefore increasingly common. The incorporation of these elements into products establishes trust with those who are considering a purchase, because they understand the immediate health benefits of the ingredients being used.
Workshop Question - How could your brand add a curiosity-piquing element to its product or service?
Trend Themes
1. Natural Ingredients in Skincare Products - Consumers are increasingly preferring skincare products with natural ingredients to establish trust with the ingredients being used.
2. Drinkable Skincare Supplements - There is a growing trend towards skincare supplements with natural ingredients that promise improved skin in as little as 30 days.
3. Collaborative Beverage Launches - Collaborative beverage launches attract consumers who are looking for new wellness-oriented beverages.
Industry Implications
1. Skincare Industry - Opportunities for skincare products made from natural ingredients that offer enhanced functionality.
2. Beverage Industry - Opportunities for the development of functional beverages that are focused on wellness and that use natural ingredients.
3. Supplement Industry - Opportunities for the development of supplement products that are made with natural ingredients that promise improved wellness.
