Now that gourmet coffee is becoming an extremely popular, many foodies are looking to reach the next level of elitism with healthy coffee options that also take exoticism to the next level. One such example of this is Joe Mangosteen's Healthy Coffee premium organic coffee, made with Arabica beans, the mangosteen fruit and ganoderma, also known as red reishi, a herbal mushroom from japan that is known to have amazing health benefits.
Although coffee often gets a bad rap for being bad for you, the Ganoderma & Mangosteen blend is packed with over 150 antioxidants and that promise to fuel the body in more ways than one. As far as how these coffee beans taste, they are grown in the shade at a high elevation, which yields a mild natural flavor.
Key Themes Behind This Trend
- Exotic Coffee Blends
- Elaborate coffee blends with uncommon ingredients like mangosteen and reishi mushrooms are a potential area of innovative disruption.
- Healthy Coffee Alternatives
- Offering coffee alternatives that are high in antioxidants and health benefits is an opportunity for disrupting the traditional coffee industry.
- Gourmet Beverages with Medicinal Properties
- Creating niche and premium beverages that have both gourmet and medicinal potential is an opportunity for innovation.
Where This Applies
- Coffee
- The coffee industry could benefit from innovation in the creation of healthy, exotic coffee blends.
- Organic Foods and Beverages
- The organic food and beverage industry could incorporate unique and natural ingredients, like mangosteen and reishi mushrooms, in their products, leading to innovation and disruption.
- Functional Foods and Beverages
- The functional food and beverage industry can leverage the trending demand for healthy products by introducing exotic, functional ingredients, like mangosteen and reishi mushrooms, in their offerings.
