This collection of Thai fruit teas from the brand 'BCT Baancha' were designed by the creative agency 'adHOCK Studio.'
The milk teas are flavored with the popular Thai fruits mango, cantaloupe, coconut, durian and mangosteen. They come in an instant powder form and can be consumed at both hot and cold temperatures. The boxes appear on black backdrops and feature illustrations of the fruit that flavors the drinks, with them being drawn as a cup holding the tea to reflect the intense infusion of flavor that instant powders offer. The labeling is featured in the colors that make up the fruits themselves.
These Thai fruit teas can be consumed in a variety of ways and are packaged in a way that ensures they capture the attention of consumers.
Key Themes Behind This Trend
- Fruit-infused Teas
- Opportunity for creating innovative flavors and combinations of fruit-infused teas.
- Instant Powder Beverages
- Potential to develop and market instant powder drinks with unique flavors and convenient packaging.
- Bold Packaging Design
- Disruptive potential in using bold and visually appealing packaging designs to attract consumer attention.
Where This Applies
- Beverage Industry
- Opportunity for beverage companies to explore and introduce fruit-infused tea products in their lineup.
- Food and Beverage Packaging
- Opportunity for packaging companies to create unique and eye-catching designs for instant powder beverages.
- Creative Agency
- Potential for creative agencies to partner with beverage brands to develop innovative packaging and flavors for their products.
