After finding that many energy products are unable to genuinely improve one's ability to focus, a team of trained neuroscientists from UCLA set out to create something more useful—as a result, TruBrain products were born.
These drinks promise to fuel the thinking process, concentration and focus with active nootropics like Oxiracetam, Citicoline, Caffeine and L-Theanine. While these can be found in a cup of coffee or tea, this formula achieves a balance that is both energizing and relaxing, so drinkers are not left with the side effects of most other energy drinks.
The formula also includes a number of nutrients that are said to improve mood and vigilance, while also reducing stress. These vegan, GMO and all-natural energy drinks are made only with flavoring and sweeteners from monk fruit, mangosteen, cactus, cane sugar and agave.
What Makes This Trend Stand Out
- Brain-boosting Energy Drinks
- Opportunity for the development of energy drinks that enhance cognitive function and focus using active nootropics.
- Nootropic-based Formulas
- Opportunity for the creation of products that combine active nootropics with other nutrients to improve mood, vigilance, and reduce stress.
- Natural and Vegan Energy Drinks
- Opportunity for the production of all-natural and vegan energy drinks that use flavoring and sweeteners from plant-based sources.
Sectors Adopting This
- Beverage Industry
- Opportunity for the beverage industry to innovate by incorporating active nootropics into energy drinks with improved cognitive benefits.
- Nutritional Supplements Industry
- Opportunity for the nutritional supplements industry to develop products that combine active nootropics with other beneficial nutrients for cognitive enhancement.
- Alternative Health and Wellness Industry
- Opportunity for the alternative health and wellness industry to introduce natural and vegan energy drinks that promote cognitive function and stress reduction.
