Performance energy drink brand Nutrabolt newly introduced clinical trial study claims on the benefits of C4 Smart Energy that back up the better-for-you benefits and cognitive performance features of its drinks. A study conducted at the University of Iowa focused on testing the cognitive and mental performance effects of C4 Smart Energy, and the results back up C4 Smart Energy as a cognitive performance drink that delivers peak focus and energy.
Study participants found that drinking just one beverage helped with amplifying everything from gaming performance and energy levels to short-term recall, information processing, concentration and mental multi-tasking. The so-called "superbrain" performance beverage is now also being introduced in a refreshing new Watermelon Burst flavor for summer.
Why This Trend Is Growing
- Performance Energy Drink Market
- There is an opportunity for brands to invest in creating better-for-you energy drinks that also have cognitive performance-enhancing properties.
- Cognitive Performance-enhancing Beverages
- There is an opportunity for companies to explore and invest in creating beverages specifically formulated to enhance cognitive performance.
- University Conducted Clinical Trials
- There is an opportunity for companies to partner with universities to conduct clinical trials to back up the benefits and claims of their products.
Industries Being Reshaped
- Sports and Fitness Industry
- This industry can benefit from offering better-for-you energy drinks to athletes and fitness enthusiasts who need an energy boost and cognitive performance enhancement during their workouts.
- Beverage Industry
- This industry can benefit from investing in R&D to create beverages with cognitive performance-enhancing properties for the growing consumer interest in functional foods and drinks.
- Academic Research Industry
- This industry can benefit from partnering with food and beverage companies to conduct clinical trials on the efficacy of their products and consulting on developing products with specific cognitive performance-enhancing properties.
