ARShow is a company that's aiming to digitize theater and live performance, in an effort to appeal to a younger generation.
Technology is changing the entertainment world, forcing industries like theater to adapt to new forms of media, in order to reach an entirely new demographic of potential consumers. ARShow is doing just that, through integrating elements of augmented reality into its performances. The end result, is a mix of "fantasy and realism not before seen on the stage." This company is leveraging the fact that everyone is connected via a smartphone, and using that in its performances, offering an engaging and immersive performance that's more in line with with a modern consumer is looking for.