The IKEA Place App Helps Consumers Perfectly Place Their Christmas Tree

 - Dec 6, 2017
References: & designtaxi
To support the release of the IKEA Place app, which was launched earlier this year, IKEA is now touting the application as a great tool to help consumers find the perfect place for their Christmas tree.

The augmented reality app leverages technology from Apple's ARKit to help consumers see various IKEA products within their home environment. Now, for the holidays, those who have the IKEA Place app downloaded are able to scan the floor and a general area of a room before using a finger to drag and drop a holiday tree to different interior locations.

Within the app, IKEA has made different styles of trees available, suggesting that it offers a myriad of home furnishing and decor solutions to fit every person's preferred style.