Channel 4 Now Lets Broadcasters Place Ads Based on Relevant Scenes

 - Jul 5, 2018
References: channel4 & campaignlive
British television broadcaster Channel 4 is introducing the future of TV advertisements with a new technology driven by augmented reality.

The AI advertising technology now gives broadcasters the ability to place ads from brands based on scenes that are relevant from a TV show. For instance, Channel 4 describes that "a character in a show might be seen enjoying a cup of tea and this scene may appeal to a tea brand whose ad would then be placed in the following break."

The Contextual Moments ad technology is capable of automatically identifying unique scenarios that are happening within the context of a TV program, ultimately creating greater opportunities for advertisers. As such, Channel 4 is making it possible for advertisers to buy bundled Contextual Moments in categories such as food, hot drinks, relationships or mobile phones.