Category
Tech
Delegated Interfaces
Trend cluster
Category
Eye-Track
Entertainment
Brands use eye-tracking technology to entertain and customize.
3.2
Trend score
Trend
What is the Eye-Track Entertainment trend?
Eye-Track Entertainment: The adoption of eye-tracking technologies into entertainment and marketing-related products is on the rise, offering both function and intrigue for consumers who interact with it. Such technology has vast implications in industries concerned with accessibility, gaming and/or campaigning, and offer a high level of customization for consumers.
Insight
The consumer insight behind the Eye-Track Entertainment trend
The influx of technology over the last few years has led many consumers to feel accustomed to a great deal of interactivity when it comes to all kinds of experiences in their daily lives. This same demand for interactivity and immediate feedback is highly relevant to how these consumers want to experience entertainment as well, leaving them open-minded to new and more immersive technologies in this space.
Trend themes
Themes within the Eye-Track Entertainment trend
Three behaviours holding the trend together01
Eye-Tracking Technology
The adoption of eye-tracking technologies into entertainment, advertising and browser app products is on the rise presenting consumer interaction functions.
02
Immersive Headsets
The innovation of immersive multimedia headsets that integrate eye-tracking technological capabilities is allowing for enhanced user experiences across various industries.
03
Assistive Technologies
The implementation of eye-tracking tech is revolutionizing accessibility for people with mobility issues, including those with visual or physical impairments.
Industry implications
What the Eye-Track Entertainment trend means for industry
Where the trend changes the playbookFor
Advertising
Eye-Tracking technology has vast implications in the advertising industry, offering a high level of customization for consumers through immersive digital experiences.
For
Entertainment
The use of eye-tracking technology in entertainment and gaming has the potential to revolutionize the traditional gaming experience by developing high-tech customized features for consumers.
For
Assistive Tech
The use of eye-tracking technology in assistive technologies for people with mobility impairments will greatly enhance accessibility and increase mobility, resulting in more independent lifestyles.
Workshop question
Conceptualize a product, service or campaign that could incorporate eye-tracking tech.
Trend signals
Trend signals for Eye-Track Entertainment
Trend score 3.2 out of 10, from popularity 54%, activity 35%, freshness 8%.
Popularity54%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eye-Track Entertainment trend
4 featured examples from Feb 3 to Oct 25, 2018CategoryTech
Immersive Eye-Tracking VR Headsets
The StarVR One VR Headset is Integrated with AMOLED Displays
The virtual reality industry can explore the disruptive potential of immersive eye-tracking technology and advanced display integration in VR headsets.
CategoryTech
Eye-Tracking Browser Apps
The Hawkeye Access Browser is Ideal for Those with Mobility Issues
Disruption potential in the mobile technology industry with the integration of eye-tracking and voice-controlled navigation.
CategoryMarketing
Magic Eye-Tracking Billboards
The Quebec City Magic Festival Created a 'Mind-Reading Billboard'
Eye-tracking technology can revolutionize the way advertisers target specific audiences.
CategoryTech
Eye-Tracking Multimedia Headsets
The Qualcomm Snapdragon 845 Headset Offers AR and VR Capabilities
The Qualcomm Snapdragon 845 headset highlights the potential for advancements in augmented reality technology through its AR capabilities and high-resolution screens.
