Brands use eye-tracking technology to entertain and customize
Trend - The adoption of eye-tracking technologies into entertainment and marketing-related products is on the rise, offering both function and intrigue for consumers who interact with it. Such technology has vast implications in industries concerned with accessibility, gaming and/or campaigning, and offer a high level of customization for consumers.
Insight - The influx of technology over the last few years has led many consumers to feel accustomed to a great deal of interactivity when it comes to all kinds of experiences in their daily lives. This same demand for interactivity and immediate feedback is highly relevant to how these consumers want to experience entertainment as well, leaving them open-minded to new and more immersive technologies in this space.
Insight - The influx of technology over the last few years has led many consumers to feel accustomed to a great deal of interactivity when it comes to all kinds of experiences in their daily lives. This same demand for interactivity and immediate feedback is highly relevant to how these consumers want to experience entertainment as well, leaving them open-minded to new and more immersive technologies in this space.
Workshop Question - Conceptualize a product, service or campaign that could incorporate eye-tracking tech.
