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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Eye-Track Entertainment

Brands use eye-tracking technology to entertain and customize

Trend - The adoption of eye-tracking technologies into entertainment and marketing-related products is on the rise, offering both function and intrigue for consumers who interact with it. Such technology has vast implications in industries concerned with accessibility, gaming and/or campaigning, and offer a high level of customization for consumers.

Insight - The influx of technology over the last few years has led many consumers to feel accustomed to a great deal of interactivity when it comes to all kinds of experiences in their daily lives. This same demand for interactivity and immediate feedback is highly relevant to how these consumers want to experience entertainment as well, leaving them open-minded to new and more immersive technologies in this space.
Workshop Question - Conceptualize a product, service or campaign that could incorporate eye-tracking tech.
4 Featured, 36 Examples:
31,798 Total Clicks
Date Range:
Feb 18 — Oct 18
Consumer Insight Topics:

Featured Examples

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