The smartphone market is incredibly competitive, and the ZTE Hawkeye shows that sometimes the best way to stand out isn't to try to surprise consumers but to ask them for inspiration directly. The new smartphone's features are the result of a crowdsourcing campaign hosted by the Chinese tech company, where users were invited to submit ideas for how the phone should look and the different types functions it should have.
There are two key ideas that came out of the crowdsourcing campaign. The first is the one that inspires the phone's name: eye-tracking software that uses the front-facing camera to see where users are looking and make the screen respond appropriately. The second idea is an adhesive backing that lets consumers stick their phone to different surfaces so they can use it hands free.