By company description alone, Eyefluence is surely one of the most futuristic endeavors out there. Eyefluence develops eye-tracking technology with the goal of having its systems seamlessly integrated into VR and AR technologies. Now, the company has bee acquired by Google -- which is itself deeply involved in the VR industry.
Eyefluence's eye-tracking technology promises to make for a more immersive VR experience, no matter the content that users are viewing. A current problem with VR is that, in order for users to meaningfully interact with their environment, they need to use controllers that take them out of the experience. With Eyefluence, users could manipulate VR objects simply by directing their attention towards them, removing the need for peripheral equipment.