Brands address fair wages through public acts to expose inequality
Trend - Brands taking a stance against wage inequality—race, gender, etc.—are turning to very public, very blunt methods. Brands are leveraging their own products and services to convey messages of global equality to build consumer trust, increase transparency, and use their status to disrupt social views on equal pay.
Insight - The shift to conscious consumerism is affecting purchasing decisions in many ways as individuals demand more mindful business practices—from highlighting sustainability to placing emphasis on ethical guidelines that concern gender and wage equality. By prioritizing brands that meet these demands, individuals feel better about their buying habits and empowered in driving the movement for societal equality.
Insight - The shift to conscious consumerism is affecting purchasing decisions in many ways as individuals demand more mindful business practices—from highlighting sustainability to placing emphasis on ethical guidelines that concern gender and wage equality. By prioritizing brands that meet these demands, individuals feel better about their buying habits and empowered in driving the movement for societal equality.
Workshop Question - How can you use your brand to address political or global inequality issues?
Trend Themes
1. Public Acts Against Wage Inequality - Brands are using their status, products and services to address wage inequality by conveying public messages of global equality through increased transparency to build consumer trust.
2. Conscious Consumerism - The shift towards conscious consumerism is affecting purchasing decisions as individuals demand more mindful business practices, including highlighting sustainability and ethical guidelines concerning gender and wage equality.
3. Privilege Awareness Through Dining - Restaurants are running social experiments that tailor dining according to diners' privilege based on various personal factors, highlighting societal inequalities.
Industry Implications
1. Fashion - The fashion industry can leverage trends that promote equal pay and gender equality to promote conscious consumerism, increase brand transparency and authenticity.
2. Food and Beverage - The food and beverage industry can leverage trends that showcase gender inequality, pricing discrimination and privileges to highlight social causes, support specific social groups and start meaningful conversations.
3. Media and Advertising - The media and advertising industry can leverage trends that address wage inequality by using diverse cast and brand ambassadors, promoting realistic pay scales and equal opportunities for all genders and backgrounds.
5 Featured, 45 Examples:
92,702 Total Clicks
Date Range:
Feb 18 — Oct 18
Trending:
Untested
Consumer Insight Topics:
