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Gap Exposure

Brands address fair wages through public acts to expose inequality

Implications - Brands taking a stance against wage inequality - race, gender etc. - turn to very public, very blunt methods. Brands leverage their own products and services to convey messages of global equality to build consumer trust, increase transparency and use their status to disrupt social views on equal pay. This daring new approach to marketing showcases how brands can play a role in human rights advocacy.

Workshop Question - How can you use your brand to address political or global inequality issues?
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
31,265 Total Clicks
Feb 18 - Oct 18
This Year and Untested
Marketing
Featured Examples
Gender Equality Beer Branding - BrewDog's Beer for Girls Was Made to Highlight Women's Rights
SCORE 4.8
Average 612 Clicks Pub: Mar 8, 18
Gender Equality Beer Branding
BrewDog's Beer for Girls Was Made to Highlight Women's Rights
Craft brewing company BrewDog created a new beer named the ‘Beer For Girls’ in support of International Women’s Day. The company made the Pink IPA to shine a light on gender... [More]
Wage Gap Magazines - Maclean’s Magazine is Asking Men to Pay More for Its Latest Issue
SCORE 5.4
Warm 413 Clicks Pub: Feb 9, 18
Wage Gap Magazines
Maclean’s Magazine is Asking Men to Pay More for Its Latest Issue
To highlight the prevalence of the wage gap between men and women, Maclean’s magazine is asking men to pay 26% more for its latest issue. The newest Maclean’s magazine has been created... [More]
Social Experiment Restaurant Pop-Ups - The SAARTJ Restaurant Aims to Show Privilege in Society
SCORE 3.5
This Year and Mild 136 Clicks Pub: May 8, 18
Social Experiment Restaurant Pop-Ups
The SAARTJ Restaurant Aims to Show Privilege in Society
Dining and social experiments rarely go hand-in-hand, but the SAARTJ restaurant pop-up in Michigan is looking to tailor dining according to diners’ privilege. Run by chef Tunde Wey, this pop-... [More]
Equal Pay Initiative Campaigns - adidas Works with Lean In With the #20PercentCounts Campaign
SCORE 2.2
This Year and Untested 284 Clicks Pub: Apr 12, 18
Equal Pay Initiative Campaigns
adidas Works with Lean In With the #20PercentCounts Campaign
Today is Equal Pay day, initiating sportswear giant adidas to work alongside Lean In with its collaborative #20PercentCounts campaign. The project is put in place to raise awareness of the pay gap... [More]
Pink Tax Publicity Stunts - Burger King's 'Chick Fries' Showcase the Absurdity of the Pink Tax
SCORE 3.1
This Year and Mild 92 Clicks Pub: Jul 31, 18
Pink Tax Publicity Stunts
Burger King's 'Chick Fries' Showcase the Absurdity of the Pink Tax
Burger King is no stranger to ethical publicity stunts and its new ‘Chick Fries’ campaign supports the recently introduced Pink Tax Repeal Act. This new act aims to repeal the unfair... [More]
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