The male grooming product market is expanding at an accelerated rate to satisfy the growing number of men looking for options that are just for them, which is seeing new releases like the Duke Cannon 'Big Ass Beer Soap' come about.
Crafted with Old Milwaukee American lager in the recipe, the soap is 10 ounces in size and is reported by the brand to provide three-times more product like existing soaps on the market. This means that a single bar will last for far longer before needing to be replaced, which speaks to the guy consumers who often forget about replacing products until after they have fully run out.
The Duke Cannon 'Big Ass Beer Soap' also supports US veterans by donating a portion of proceeds to them.
American Lager-Infused Soaps
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