Skincare brand Atwater makes its first collaboration with Italian motorcycle brand Ducati on a limited edition custom bar soap. This collaboration came to be from Atwater owner Chris Salgardo and Ducati CEO Jason Chinnock’s friendship from both being motorcycle enthusiasts. The packaging is black, which matches the Ducati brand, while the red follows Atwater’s brand color.
The custom bar soap is ideally used after post-workout or everyday use. It has special ingredients that comprise a hint of citrus and charcoal powder, which is a natural detoxifier. The benefits of the custom soap bar work as an exfoliator and a moisturizer. Men who have dry skin and dead skin surfaces on their bodies will find this product useful for the health of their skin. The price is currently set at $17. All proceeds from the collaboration product sales will go to the nonprofit organization RxART.
Image Credit: Atwater
Why This Trend Is Growing
- Collaboration Products
- Businesses can partner with noncompetitors for collaborative products, bringing together two different audiences and increasing brand awareness and sales.
- Customized Skincare
- Customized skincare can be a disruptive innovation opportunity in the skincare industry, allowing for personalized solutions to individuals based on their unique skin needs.
- Cause Marketing
- Cause marketing is an emerging trend that can create a positive impact on society while promoting a brand's products or services and can increase sales, customer loyalty, and brand recognition.
Industries Being Reshaped
- Skincare
- Skincare industry can explore customized products for different skin types to cater to specific skin issues and increase customer satisfaction.
- Non-profit
- Non-Profit industry can utilize cause marketing collaborations with businesses as an innovative way to raise funds to support charity works, while promoting brand recognition and doing good in the community.
- Automotive
- Automotive industry can collaborate with skin care brands to expand on exclusive products to appeal to clients that have an interest in the automotive field, increasing brand awareness and customer loyalty.
