Burger King is no stranger to ethical publicity stunts and its new 'Chick Fries' campaign supports the recently introduced Pink Tax Repeal Act. This new act aims to repeal the unfair markup on prices geared towards women. Known colloquially as the "Pink Tax," this markup refers to price hikes on products marketed towards women, which may cost up to 13% more than similar products for men.
To help raise awareness and support for this act, Burger King decided to illustrate the absurdity of this tax with its popular Chicken Fries. The campaign centers around a new pink packaging for these fries and a rebrand of them as Chick Fries. In the ad, Burger King stages an experiment in which it charges double for the Chick Fries and captures the shock and outrage felt by the customers.
Image Credit: Burger King
Pink Tax Publicity Stunts
More Stats +/-
Social Media Burger Personalization
Politically Charged Burger Ads
Company-Driven Political Protests
Immigration Tribute Ads
Celebratory Burger Giveaways
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.