What is the trend of all-malt beers?

With consumers looking for alternatives to the hop-focused craft beer market, producing a line of all-malt beers could prove disruptive and attractive to a growing consumer base.

What is the trend of munich helles style?

An increase in popularity of the Munich Helles style speaks to a growing demand for lighter and crisper beers in the craft market, creating opportunities for innovation in this area.

What is the trend of non-hop ingredients?

As hops continue to dominate the craft beer market, exploring non-hop ingredients and flavors in brewing could offer a unique selling point and entice consumers to try something new.

What are the implications for the craft beer industry?

Craft breweries could capitalize on the growing trend of all-malt and non-hop beers by innovating and expanding their offerings to cater to this market.

What are the implications for the brewing industry industry?

With consumer preferences shifting towards lighter, crisper beers, there is an opportunity for innovation in the brewing industry to produce craft beers that meet these demands.

What are the implications for the packaging industry industry?

As brands like Firestone Walker utilize existing packaging to promote product updates, the packaging industry could explore creative ways to update packaging for existing products to appeal to changing consumer preferences.

All-Malt Craft Lagers : Firestone Walker Lager

All-Malt Craft Lagers

The Firestone Walker Lager Beer is a Craft Beverage Without Hops

Madison Mackay — March 5, 2018 — Lifestyle

References: firestonelager & uncrate

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

Originally released in 2000, the Firestone Walker Lager is now being re-released as a new all-malt lager. This new beer was brewed in a classic Munich Helles style, using North American pale malts as well as German pilsner ingredients, 100% fermented in handcrafted stainless steel. The brand decided to step outside of the worldwide hop craze to create a craft lager that has never been seen before.

This new and improved version of the original features a similar taste as a crisp and light beer without any hops. The brand decided to use the original Firestone Walker Lager branding and packaging to promote the fact that the product has a similar but updated taste 18 years later.

Trend Themes

All-malt Beers — With consumers looking for alternatives to the hop-focused craft beer market, producing a line of all-malt beers could prove disruptive and attractive to a growing consumer base.
Munich Helles Style — An increase in popularity of the Munich Helles style speaks to a growing demand for lighter and crisper beers in the craft market, creating opportunities for innovation in this area.
Non-hop Ingredients — As hops continue to dominate the craft beer market, exploring non-hop ingredients and flavors in brewing could offer a unique selling point and entice consumers to try something new.

Industry Implications

Craft Beer — Craft breweries could capitalize on the growing trend of all-malt and non-hop beers by innovating and expanding their offerings to cater to this market.
Brewing Industry — With consumer preferences shifting towards lighter, crisper beers, there is an opportunity for innovation in the brewing industry to produce craft beers that meet these demands.
Packaging Industry — As brands like Firestone Walker utilize existing packaging to promote product updates, the packaging industry could explore creative ways to update packaging for existing products to appeal to changing consumer preferences.

Score

Popularity

Activity

Freshness