Popularized social media aesthetics serve inspiration for brands’ products
Implications - The high level of engagement on platforms like Instagram has led to brands finally taking design-related cues from popular aesthetics on social media, and creating products, collections or branding that reflect those aesthetics. This shift comes as brands increasingly turn to consumer habits and preferences to see where they could fit into their lifestyles, rather than trying to form or shape those habits and preferences, as was once so popular in marketing.
Workshop Question - What inspiration could your brand draw from the viral trends and aesthetics on social media platforms?
Trend Themes
1. Social Media-inspired Product Design - Brands are now turning to consumer habits and preferences on social media to see where they could fit into their lifestyles, rather than trying to form or shape those habits and preferences.
2. Personalized Products - Consumers have new expectations for the products they invest in and for many, personalization is a key concern.
3. Social Media-optimized Branding - Brands are adopting new branding tactics to signify their entry into the modern world through an aesthetic that embraces both retro and contemporary sensibilities.
Industry Implications
1. Fashion Industry - Fashion labels are drawing inspiration from online mobile platforms like Instagram and mass sharing of imagery online to build their own brand story and create social-media inspired products.
2. Automotive Industry - Social media platforms like Instagram play a big role in reviving interest in iconic vehicle models, especially among younger generations.
3. Beauty Industry - The rise of social media has influenced companies to create personalized products for highly giftable personal care items through data collection based on one's social media feed.
5 Featured, 44 Examples:
78,358 Total Clicks
Date Range:
Jun 16 — Dec 18
Trending:
Warm
Consumer Insight Topics:
