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Social Inspiration

Popularized social media aesthetics serve inspiration for brands’ products

Implications - The high level of engagement on platforms like Instagram has led to brands finally taking design-related cues from popular aesthetics on social media, and creating products, collections or branding that reflect those aesthetics. This shift comes as brands increasingly turn to consumer habits and preferences to see where they could fit into their lifestyles, rather than trying to form or shape those habits and preferences, as was once so popular in marketing.
Workshop Question - What inspiration could your brand draw from the viral trends and aesthetics on social media platforms?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
48,774 Total Clicks
Date Range:
Jun 16 — Dec 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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