Social Inspiration

Popularized social media aesthetics serve inspiration for brands’ products

Implications - The high level of engagement on platforms like Instagram has led to brands finally taking design-related cues from popular aesthetics on social media, and creating products, collections or branding that reflect those aesthetics. This shift comes as brands increasingly turn to consumer habits and preferences to see where they could fit into their lifestyles, rather than trying to form or shape those habits and preferences, as was once so popular in marketing.

Workshop Question - What inspiration could your brand draw from the viral trends and aesthetics on social media platforms?
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
37,602 Total Clicks
Jun 16 - Dec 18
This Quarter and Warm
Art & DesignMarketingSocial Media
Featured Examples
Social Media-Optimized Logo Redesigns - The Smarties Logo Moves from Nostalgia to Modern Day
SCORE 8.8
This Year and V. Hot 2,409 Clicks Pub: Oct 29, 18
Social Media-Optimized Logo Redesigns
The Smarties Logo Moves from Nostalgia to Modern Day
The Smarties logo redesign speaks volumes of the power of social media in terms of brand identity and development. The Smarties Candy Company has an extensive history with 70 years of operation.... [More]
Social Media-Inspired Fragrances - The Instance Fragrance Concept Uses Instagram for Personalization
SCORE 8.4
This Year and Hot 3,433 Clicks Pub: Sep 5, 18
Social Media-Inspired Fragrances
The Instance Fragrance Concept Uses Instagram for Personalization
Millennial women and men have new expectations for the perfume products they choose to invest in and for many, personalization is a key concern—this is addressed in a creative way with the ‘... [More]
Branded Christmas Manicures - Costa Designed Festive Manicures to Match Its Colorful Seasonal Cups
SCORE 8.2
This Quarter and Hot 982 Clicks Pub: Dec 5, 18
Branded Christmas Manicures
Costa Designed Festive Manicures to Match Its Colorful Seasonal Cups
As well as being able to enjoy colorful seasonal coffee cups from coffeehouse chain Costa this year, customers will also be able to get a matching Christmas manicure exclusively through Nail’d It... [More]
Social Media-Inspired Cars - Volkswagen's #PinkBeetle is Named After Its Own Hashtag
SCORE 4.7
Average 612 Clicks Pub: Jun 2, 16
Social Media-Inspired Cars
Volkswagen's #PinkBeetle is Named After Its Own Hashtag
When Volkswagen displayed its Pink Beetle concept at the 2015 New York Auto Show, it quickly became a social media sensation. At the time, the limited-edition model was only known as the Pink Color... [More]
Social Media-Inspired Capsules - ADER Error's 'A Mobile Space' Range is Its Latest Resort Collection
SCORE 3.3
This Year and Mild 120 Clicks Pub: Apr 24, 18
Social Media-Inspired Capsules
ADER Error's 'A Mobile Space' Range is Its Latest Resort Collection
Fashion label ADER Error introduces its latest Spring/Summer 2018 Resort collection entitled ‘A Mobile Space.’ In correlation to the name, the new range draws a strong inspiration from... [More]
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