Category
Lifestyle
Assisted Choices
Trend cluster
Category
Social
Inspiration
Popularized social media aesthetics serve inspiration for brands’ products.
4.8
Trend score
Trend
What is the Social Inspiration trend?
Social Inspiration: The high level of engagement on platforms like Instagram has led to brands finally taking design-related cues from popular aesthetics on social media, and creating products, collections or branding that reflect those aesthetics. This shift comes as brands increasingly turn to consumer habits and preferences to see where they could fit into their lifestyles, rather than trying to form or shape those habits and preferences, as was once so popular in marketing.
Trend themes
Themes within the Social Inspiration trend
Three behaviours holding the trend together01
Social Media-Inspired Product Design
Brands are now turning to consumer habits and preferences on social media to see where they could fit into their lifestyles, rather than trying to form or shape those habits and preferences.
02
Personalized Products
Consumers have new expectations for the products they invest in and for many, personalization is a key concern.
03
Social Media-Optimized Branding
Brands are adopting new branding tactics to signify their entry into the modern world through an aesthetic that embraces both retro and contemporary sensibilities.
Industry implications
What the Social Inspiration trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion labels are drawing inspiration from online mobile platforms like Instagram and mass sharing of imagery online to build their own brand story and create social-media inspired products.
For
Automotive Industry
Social media platforms like Instagram play a big role in reviving interest in iconic vehicle models, especially among younger generations.
For
Beauty Industry
The rise of social media has influenced companies to create personalized products for highly giftable personal care items through data collection based on one's social media feed.
Workshop question
What inspiration could your brand draw from the viral trends and aesthetics on social media platforms?
Trend signals
Trend signals for Social Inspiration
Trend score 4.8 out of 10, from popularity 70%, activity 66%, freshness 8%.
Popularity70%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Social Inspiration trend
5 featured examples from Jun 2, 2016 to Dec 5, 2018CategoryLifestyle
Social Media-Optimized Logo Redesigns
The Smarties Logo Moves from Nostalgia to Modern Day
Food and beverage companies, particularly those with rich history, can benefit from social media optimized logo redesigns to appeal to the nostalgic and modern customers alike
CategoryFashion
Social Media-Inspired Fragrances
The Instance Fragrance Concept Uses Instagram for Personalization
The fragrance industry can capitalize on the demand for personalized scents by leveraging technology and data to create unique fragrance formulations.
CategoryMarketing
Branded Christmas Manicures
Costa Designed Festive Manicures to Match Its Colorful Seasonal Cups
Coffee shop chains can collaborate with beauty salons to offer festive-themed promotions, such as matching coffee cups and manicures, to increase foot traffic and customer engagem…
CategoryAutos
Social Media-Inspired Cars
Volkswagen's #PinkBeetle is Named After Its Own Hashtag
Automakers can leverage social media-inspired car trends to create innovative marketing campaigns and develop personalized vehicles that resonate with target audiences.
CategoryFashion
Social Media-Inspired Capsules
ADER Error's 'A Mobile Space' Range is Its Latest Resort Collection
Disruptive innovation opportunity: Embracing social media-inspired fashion trends and leveraging digital platforms to market and sell clothing collections.
