Levi's recent 60s-infused surf culture campaigns have gained global recognition, but another Spring/Summer 2018 capsule from the denim brand boasts hip hop-inspired fashion. The offering is yet another instance of the label's "tight-knit relationships with subcultures." Submerging itself in the music scene of the 80s and 90s, Levi's draws inspiration from the game-changing streetwear aesthetic that household names like Public Enemy and Wu-Tang Clan brought to the U.S.
For the hip hop-inspired fashion capsule, Levi's builds on its iconic denim silhouettes and timeless fabrics with retro-derived colorways and prints. The lookbook expresses the tight relationship between music subcultures and streetwear fashion. It exhibits how the two communicate — although streetwear is dependent on music subcultures, it is also a distinguishable characteristic of them.
What Makes This Trend Stand Out
- Hip Hop Fashion
- Fashion brands incorporating hip hop influences into their collections
- Retro-derived Colorways
- Brands utilizing 80s and 90s color palettes in their collections
- Subculture-inspired Fashion
- Brands drawing inspiration from subcultures to create unique fashion collections
Sectors Adopting This
- Fashion
- Fashion brands can incorporate hip hop and streetwear influences into their collections to attract younger consumers
- Music
- Hip hop music and subcultures can inspire fashion trends and partnerships
- Retail
- Retail stores can carry hip hop and subculture-inspired fashion to capitalize on current trends and attract younger shoppers
