Levi's Takes Cues from the Music Scene from the 80s and 90s

 - Apr 18, 2018
References: levi & highsnobiety
Levi's recent 60s-infused surf culture campaigns have gained global recognition, but another Spring/Summer 2018 capsule from the denim brand boasts hip hop-inspired fashion. The offering is yet another instance of the label's "tight-knit relationships with subcultures." Submerging itself in the music scene of the 80s and 90s, Levi's draws inspiration from the game-changing streetwear aesthetic that household names like Public Enemy and Wu-Tang Clan brought to the U.S.

For the hip hop-inspired fashion capsule, Levi's builds on its iconic denim silhouettes and timeless fabrics with retro-derived colorways and prints. The lookbook expresses the tight relationship between music subcultures and streetwear fashion. It exhibits how the two communicate — although streetwear is dependent on music subcultures, it is also a distinguishable characteristic of them.