Levi's Takes Cues from the Music Scene from the 80s and 90s
References: levi & highsnobiety
Levi's recent 60s-infused surf culture campaigns have gained global recognition, but another Spring/Summer 2018 capsule from the denim brand boasts hip hop-inspired fashion. The offering is yet another instance of the label's "tight-knit relationships with subcultures." Submerging itself in the music scene of the 80s and 90s, Levi's draws inspiration from the game-changing streetwear aesthetic that household names like Public Enemy and Wu-Tang Clan brought to the U.S.
For the hip hop-inspired fashion capsule, Levi's builds on its iconic denim silhouettes and timeless fabrics with retro-derived colorways and prints. The lookbook expresses the tight relationship between music subcultures and streetwear fashion. It exhibits how the two communicate — although streetwear is dependent on music subcultures, it is also a distinguishable characteristic of them.
For the hip hop-inspired fashion capsule, Levi's builds on its iconic denim silhouettes and timeless fabrics with retro-derived colorways and prints. The lookbook expresses the tight relationship between music subcultures and streetwear fashion. It exhibits how the two communicate — although streetwear is dependent on music subcultures, it is also a distinguishable characteristic of them.
Trend Themes
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Hip Hop Fashion — Fashion brands incorporating hip hop influences into their collections
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Retro-derived Colorways — Brands utilizing 80s and 90s color palettes in their collections
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Subculture-inspired Fashion — Brands drawing inspiration from subcultures to create unique fashion collections
Industry Implications
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Fashion — Fashion brands can incorporate hip hop and streetwear influences into their collections to attract younger consumers
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Music — Hip hop music and subcultures can inspire fashion trends and partnerships
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Retail — Retail stores can carry hip hop and subculture-inspired fashion to capitalize on current trends and attract younger shoppers
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