The Swiss are known for their ability to create luxury chocolates and the brand 'Chocolate with Love' has taken that a step further by making them functional.
Some women turn to chocolate in order to appease the cravings that can result from PMS symptoms and this 'Frauenmond' chocolate aims to turn more women on to this practice. The chocolate contains 60% cocoa and 17 different herbs that claim to have a "soothing and harmonizing" effect on the menstrual cramps that so many women deal with while they are experiencing their period. The chocolate also claims to "improve circulation and boost serotonin levels."
While not able to relieve more extreme PMS symptoms, this functional food item could be the perfect source to turn to for symptoms that are on the milder end of the scale.
Why This Trend Is Growing
- Functional Chocolate
- The concept of functional chocolate could be explored by chocolate makers to turn this popular snack into a healthy, mood-boosting treat.
- Herbal Supplements in Food
- Combining herbal supplements into everyday food items could be a disruptive and healthier alternative for many consumers.
- Alternative Medicine Confectionery
- Alternative medicine confectionery products targeting specific health conditions could present a new frontier in the health industry.
Industries Being Reshaped
- Functional Foods
- The functional food industry could benefit from incorporating chocolate as an alternative to supplements and vitamins in alleviating menstrual cramps.
- Herbal Supplements
- As consumer interest in natural remedies continue to grow, the market for herbal supplements could explore incorporating them into everyday food, snacks and confectionery.
- Confectionery Industry
- The confectionery industry could explore alternative medicine confectionery products targeted at specific health conditions to meet the needs of consumers who are looking for healthier options.
