This campaign from online bulk shopping brand Boxed is fighting for price equality when it comes to women's products. The #RethinkPink movement from Boxed fights against the so-called Pink Tax: when products marketed to women cost more than their male equivalents. This upcharge can often be seen on women's products including body wash, deodorant, razors and shaving gel. Feminine hygiene products (pads and tampons) are also affected, as they are charged a luxury tax.
Boxed is taking a stand by lowering the price of their wholesale feminine products so they are at an equal cost to the same men's products. Boxed is also absorbing the tax on menstruation items.
Many female consumers also opt to simply purchase the men's versions.