IVY PARK by Beyonce Encourages You to Be Active in Style

 - Mar 8, 2018
References: instagram & highsnobiety
Nothing screams 'Be Active In Style' better than the Spring/Summer 2018 capsule by Beyonce's activewear label IVY PARK. The collection, dubbed 'Strong Beyond Measure,' dropped just in time for International Women's Day and it is the epitome of athletic empowerment. With the help of "British artist IAMDDB, British-Nigerian athlete Risqat Fabunmi-Alade and Burberry model Molly Smith," the activewear's black and olive silhouettes are highlighted to perfection.

The Spring/Summer 2018 lookbook bears a militant feel that communicates the tension and motivation, which are characteristic before a fight is about to happen. Metaphorically speaking, IVY PARK eludes to our duty, simultaneously bringing consumers together under the guise of sisterhood. The 2018 silhouettes perfectly encompass the nature of the forward-thinking and ambitious female, creating a fashionable collection that allows you to effortlessly be active in style.