As many conventional deodorant and antiperspirant products are formulated with chemicals, consumers who make the switch to a natural deodorant alternative often find themselves experiencing an "underarm detox" as the body adjusts. During this process, sweat, sensitivity and odor are often amplified for a period of time as the adjustment is made, making it seem as though natural alternatives are ineffective.
Many health-conscious consumers are now looking to swap their deodorants containing aluminium salts for more natural, non-toxic alternatives, so personal care brands are creating products to help consumers through the potentially uncomfortable stages of detoxification during this adjustment period.
The Charcoal Underarm Detox Kit from Kaia Naturals includes, a charcoal detox effervescent hot bath and a detoxification guidebook and a natural charcoal-based deodorant and a deodorant booster bar. In all, the aim of the kit is "to make the transition to natural deodorant easy and odor-free."
Kaia Naturals' Kit Helps Consumers Perform a 30-Day "Underarm Detox"
Laura McQuarrie — November 24, 2017 — Fashion