Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,390 more

Divergent Dish

Pet foods are offered in sophisticated, culinary-inspired formats

Implications - Pet food brands are changing up their marketing strategies, which often focus on bulk quantities and health, and are creating product lines that prioritize sophisticated, almost adult-like dishes for pets. These items are able to evoke trust and create automatic associations with nutrition and quality, catering to consumers who prioritize indulgence in their purchase decisions.
Workshop Question - Conceptualize how your company could rebrand its product/service in a way that caters to the indulgence-minded consumer.
4 Featured, 34 Examples:
37,956 Total Clicks
Date Range:
May 17 — Nov 18
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Fungi-Based Dog Treats
Fungi-Based Dog Treats
Wild Earth's Good Protein Dog Snacks with Koji Avoids the Use of Meat
Nutritious Homemade Dog Food
Nutritious Homemade Dog Food
The Happy Mealz Subscription Service is Healthy and Protein-Rich
Home-Cooked Dog Food Subscriptions
Home-Cooked Dog Food Subscriptions
Butternut Box Offers Gourmet Treats for the Furry Companion
play_circle_filled Game Meat Pet Foods
Game Meat Pet Foods
RAW WILD Makes High Quality Pet Food With Premium Deer and Elk Meat
Sustainable Canine Brunch Menus
Sustainable Canine Brunch Menus
Ray's and Stark Bar's 'Barky Brunch' Uses Food Scraps for Dog Food
All-In-One Dog Supplements
All-In-One Dog Supplements
Happy Go Healthy's Dog Health Supplement Supports Joints, Skin & More
Made-to-Order Cat Foods
Made-to-Order Cat Foods
NomNomNow is Catering to Cats with Custom Direct-to-Consumer Recipes
Raw Ketogenic Dog Food
Raw Ketogenic Dog Food
ROCKETO Makes NASA-Grade Organic Superfood for Dogs
Homemade Cat Food Subscriptions
Homemade Cat Food Subscriptions
'Smalls' Offers Food Custom-Made for Each Consumer's Cat
Naturally Hypoallergenic Pet Foods
Naturally Hypoallergenic Pet Foods
'Hey Diddle Diddle' Makes Playfully Branded Cat and Dog Meals
Transparently Made Pet Food
Transparently Made Pet Food
'Beyond Pet Food' Prides Itself on Its Carefully Sourced Ingredients
Protein-Packed Baked Dog Foods
Protein-Packed Baked Dog Foods
Nineteen87's Superfood Range for Dogs Features 50% Fresh Meat
Holistic Dog Food Brands
Holistic Dog Food Brands
Halo's Vegan Dog Food Range Offers a Plant-Based Protein Source
Absorbent Canine Doormat Towels
Absorbent Canine Doormat Towels
The Soggy Doggy Microfiber Dog Towels Absorb Five-Times More Water
Canine Camping Equipment
Canine Camping Equipment
The Ruffwear Highlands Sleeping Bag for Dogs Keeps Dogs Cozy
Water-Resistant Dog Beds
Water-Resistant Dog Beds
Molly Mutt's Outdoor Dog Beds Add Comfort and Style to Backyard Spaces
DIY Dog Food Tins
DIY Dog Food Tins
JustFoodForDogs Makes Do It Yourself Nutrient Blends for Mixing with Whole Food
play_circle_filled Lickable Stew Treats
Lickable Stew Treats
'Delectables' Single-Serve Pouches are Lickable Treats for Dogs
play_circle_filled Mobile Pet Food Shops
Mobile Pet Food Shops
Vita Bone's 'Good Stuff Pet Truck' Serves Dogs Across the Country
Vegetable-Based Dog Biscuits
Vegetable-Based Dog Biscuits
Huxley Hound Offers Raw and Organic Treats for Man's Best Friend
Flexible Dog Food Deliveries
Flexible Dog Food Deliveries
'Ya Doggie' Offers a Monthly Dog Food Subscription
Gourmet Pet Food Deliveries
Gourmet Pet Food Deliveries
PetPlate Offers Vet- and Chef-Created Pet Meals by Subscription
Insect-Based Dog Treats
Insect-Based Dog Treats
'Wilder & Harrier' Treats are Made from Cricket Protein
Adventurous Pet Food Branding
Adventurous Pet Food Branding
The Venture Cat Food Brand Packaging Focuses on a Storyline
Sustainable Pet Food
Sustainable Pet Food
These Organic Pet Foods are Healthy for Animals and the Environment
Cat-Friendly Broth Meals
Cat-Friendly Broth Meals
Fancy Feast Makes Seafood and Chicken Broth for Cats
play_circle_filled 80s Feline Commercials
80s Feline Commercials
'Temptations' Uses Nostalgia & a Cat Band to Promote its Kitty Treats
play_circle_filled Romantic Cat Food Ads
Romantic Cat Food Ads
This Sheba Cat Food Commercial Shows Just How Devoted Its Pet Owners Are
Coconut Cat Food Cans
Coconut Cat Food Cans
Party Animal's COCOLICIOUS Range is Enriched with Healthy Coconut Oil
play_circle_filled Combined Pet Food Campaigns
Combined Pet Food Campaigns
Mars Petcare's 'Mix Mania' Encourages Mixing Wet and Dry Dog Food
Canine Food Trucks
Canine Food Trucks
The Seattle Barkery's Treats and Meals Cater to Canine Customers
Tuna Can Cat Houses
Tuna Can Cat Houses
The Cat Can Scratcher Pet House is a Funny Way to Entertain a Feline
One-for-One Pet Meals
One-for-One Pet Meals
PetSmart's 'Good Natured' Brand Supports Healthy Pets & Pets in Need
Dog Food Trucks
Dog Food Trucks
Milo's Kitchen's Treat Truck Tour Caters Specifically to Its Canine Clients