Pet foods are offered in sophisticated, culinary-inspired formats
Trend - Pet food brands are changing up their marketing strategies, which often focus on bulk quantities and health. More recently, many brands in this space are creating product lines that prioritize sophisticated, almost adult-like dishes for pets.
Insight - Many pet owners today have approached pet ownership in a way that humanizes their animals to a degree that didn't exist in years past. Largely attributed to delayed milestones and increasingly positive attitudes towards pet ownership, this shift has led to a willingness to spend more on products and services for one's animals.
Insight - Many pet owners today have approached pet ownership in a way that humanizes their animals to a degree that didn't exist in years past. Largely attributed to delayed milestones and increasingly positive attitudes towards pet ownership, this shift has led to a willingness to spend more on products and services for one's animals.
Workshop Question - Conceptualize how your company could rebrand its product/service in a way that caters to the indulgence-minded consumer.
