Pet foods are offered in sophisticated, culinary-inspired formats
Trend - Pet food brands are changing up their marketing strategies, which often focus on bulk quantities and health. More recently, many brands in this space are creating product lines that prioritize sophisticated, almost adult-like dishes for pets.
Insight - Many pet owners today have approached pet ownership in a way that humanizes their animals to a degree that didn't exist in years past. Largely attributed to delayed milestones and increasingly positive attitudes towards pet ownership, this shift has led to a willingness to spend more on products and services for one's animals.
Insight - Many pet owners today have approached pet ownership in a way that humanizes their animals to a degree that didn't exist in years past. Largely attributed to delayed milestones and increasingly positive attitudes towards pet ownership, this shift has led to a willingness to spend more on products and services for one's animals.
Workshop Question - Conceptualize how your company could rebrand its product/service in a way that caters to the indulgence-minded consumer.
Trend Themes
1. Humanization of Pets - Pet owners today have approached pet ownership in a way that humanizes their animals to a degree that didn't exist in years past
2. Luxury Pet Food Products - Consumers with high-end food preferences that extends their penchant for luxury to their pet companions to ensure they can enjoy an equally enjoyable eating experience
3. Healthy, Natural Pet Food Options - Pet parents who are taking the time to invest in their own health and well-being are creating a demand for high-quality 'humanized' pet food made without filler ingredients, by-products or artificial additives
Industry Implications
1. Pet Food Manufacturing - Creating product lines that prioritize sophisticated, almost adult-like dishes for pets in response to pet owners who are investing more in high-quality, natural and luxury pet food products
2. Food Trucks and Mobile Kitchens - Launching mobile kitchens for pets with emphasis on healthy, convenient, and quality pet food, inspired by the popularity of food trucks for humans
3. Retail Pet Food - Introducing healthy, natural, and luxury pet food options in physical retail locations that prioritize sophisticated, almost adult-like dishes for pets
