Divergent Dish

Pet foods are offered in sophisticated, culinary-inspired formats

Implications - Pet food brands are changing up their marketing strategies, which often focus on bulk quantities and health, and are creating product lines that prioritize sophisticated, almost adult-like dishes for pets. These items are able to evoke trust and create automatic associations with nutrition and quality, catering to consumers who prioritize indulgence in their purchase decisions.

Workshop Question - Conceptualize how your company could rebrand its product/service in a way that caters to the indulgence-minded consumer.
SCORE 6.3
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31,417 Total Clicks
May 17 - Nov 18
This Year and Warm
LifestylePets
Featured Examples
Healthy Dog Food Trucks - The Canine Wellness Kitchen Serves Treats and Refreshing 'Pooch Pints'
SCORE 6.5
Warm 1,060 Clicks Pub: May 15, 17
Healthy Dog Food Trucks
The Canine Wellness Kitchen Serves Treats and Refreshing 'Pooch Pints'
The ‘Canine Wellness Kitchen’ was recently launched as Australia’s first dog food truck, complete with fridges, freezers, a sink and a chilled serving area that makes it possible... [More]
Sous-Vide Dog Food - 'Grocery Pup' Connects Pet Owners to Fresh-Prepared, Human-Grade Dog Food
SCORE 6.5
This Year and Warm 504 Clicks Pub: Oct 30, 18
Sous-Vide Dog Food
'Grocery Pup' Connects Pet Owners to Fresh-Prepared, Human-Grade Dog Food
Grocery Pup sets itself apart by sharing all-natural, homemade, human-grade dog food with consumers. While the Austin-based start-up delivers these meals throughout Texas, it is now also introducing... [More]
Culinary-Inspired Pet Meals - Nulo's 'Mix-It Meals' Introduce Premium Recipes for Dogs and Cats
SCORE 5
This Year and Warm 347 Clicks Pub: Oct 16, 18
Culinary-Inspired Pet Meals
Nulo's 'Mix-It Meals' Introduce Premium Recipes for Dogs and Cats
Nulo Pet Food launched Mix-It Meals as a new series of culinary inspired recipes that can be prepared with its assortment of premium dog and cat food products. With everything from bone broths to... [More]
High-End Feline Entrees - The Sheba Craft Collection Comes in Three Flavor Varieties
SCORE 4.9
This Year and Average 251 Clicks Pub: Jun 7, 18
High-End Feline Entrees
The Sheba Craft Collection Comes in Three Flavor Varieties
The pet product market continues to grow on an international level as consumers seek out new ways to treat their furry friends, which is seeing brands respond with new options like the Sheba Craft... [More]
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