Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'Beyond Pet Food' Prides Itself on Its Carefully Sourced Ingredients

 - Nov 29, 2017
References: purina & beyondpetfood
'Beyond Pet Food,' a brand of natural pet food from Purina, offers a range of dry, wet, and snack foods for both cats and dogs.

The brand is likely to appeal to pet owners who are weary of those that include unnatural ingredients that are taken from a variety of unfamiliar sources. Beyond Pet Food stands out in the market due to its transparency, as it communicates exactly what goes into its recipes with consumers, and shows them where its ingredients come from. To ensure this, Purina performs a number of quality checks throughout the production process, and approves each of its suppliers through a rigorous process that allows it to see exactly how its ingredients are cared for at every step.