C&D Foods noted a need within the pet food category for high-quality, naturally hypoallergenic pet food and decided to introduce its own solution with the Hey Diddle Diddle brand.
The dog food line puts a premium on affordability, offering clear nutritional advice to pet owners and the use of sustainably sourced ingredients—including free-range poultry and Marine Stewardship Council fish. Some of the products offered by Hey Diddle Diddle Diddle include the Salmon Dinner with Rice for dogs, as well as Casserole with Lamb & Potatoes for cats.
Hey Diddle Diddle gets its name from a charming nursery rhyme that includes both a cat and a dog. In the same playful spirit, the brand favors illustrated packaging and even includes some of the lines from the childhood rhyme on its packaging.