After releasing Gently Cooked Meals for dogs, Nulo is introducing Gently Cooked Meals for cats and kittens that are minimally processed, featuring shreds of meat and fish in broth. These hydrating, protein-packed, complete and balanced recipes for felines are low in carbohydrates and high-glycemic ingredients, and they can be found in 3.5-ounce packages featuring not just duck, chicken, salmon and tuna but also diced fruits, vegetables and ancient grains.
Eric Emmenegger, head of retail and product marketing at Nulo, “Retail partners appreciate how clearly the packaging communicates its high-quality ingredients, and they also benefit from not having to contend with direct-to-consumer fresh brands. Meanwhile, pet parents love the convenience of not having to give up precious fridge space for homestyle crafted meals.'
Key Themes Behind This Trend
- Protein-packed Cat Nutrition
- The shift towards protein-rich cat foods presents opportunities for innovation in nutrient-dense meals tailored to feline dietary needs.
- Minimally Processed Pet Foods
- Consumers' demand for minimally processed cat meals encourages the exploration of innovative cooking techniques that retain natural nutrients.
- Sustainable Packaging for Pet Foods
- The need for sustainable packaging solutions is amplified as producers seek to better convey high-quality ingredients through eco-friendly options.
Where This Applies
- Pet Food Manufacturing
- Emerging trends in cat nutrition are transforming traditional pet food manufacturing with a focus on high-protein and minimally processed offerings.
- Pet Retail Partnerships
- Retail partnerships in the pet industry are shifting towards collaboration with brands offering innovative, premium, and convenient meal options for pets.
- Eco-friendly Packaging
- The pet food industry is poised for disruption with the adoption of sustainable packaging materials that align with evolving consumer values.
