In order to increase its presence as a producer of wet dog food, Mars Petcare is launching the 'Mix Mania' campaign to unite its brands: Cesar, Pedigree, Nutro and IAMS.
A commercial for the campaign documents the "freakout face" that a dog makes when presented with a mixture of both wet and dry foods. The hilarious commercial also asks: "Shouldn't dinner always look like this?" Since wet food is typically more expensive than dry dog food, this campaign suggests a practical way to make the most of what a pet enjoys and what an owner can afford.
Pet owners who try mixing wet and dry dog foods are encouraged to snap a photo of their pooch and share a post to social media with the #MixMania hashtag.
Key Themes Behind This Trend
- Combining Pet Foods
- Using creative campaigns to promote the combination of wet and dry pet foods.
- Optimizing Pet Food Preference
- Finding practical and affordable ways to incorporate pets' food preferences.
- Social Media Sharing
- Encouraging pet owners to share their experiences with pet food combinations on social media.
Where This Applies
- Pet Food Manufacturing
- Opportunity to develop and market innovative products catering to the trend of combining pet foods.
- Advertising and Marketing
- Creating effective campaigns to promote the benefits and appeal of mixed pet food diets.
- Social Media Platforms
- Providing platforms and tools for pet owners to share their experiences and interact with brands promoting mixed pet food diets.
