Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Mars Petcare's 'Mix Mania' Encourages Mixing Wet and Dry Dog Food

 - May 5, 2016
References: & multivu
In order to increase its presence as a producer of wet dog food, Mars Petcare is launching the 'Mix Mania' campaign to unite its brands: Cesar, Pedigree, Nutro and IAMS.

A commercial for the campaign documents the "freakout face" that a dog makes when presented with a mixture of both wet and dry foods. The hilarious commercial also asks: "Shouldn't dinner always look like this?" Since wet food is typically more expensive than dry dog food, this campaign suggests a practical way to make the most of what a pet enjoys and what an owner can afford.

Pet owners who try mixing wet and dry dog foods are encouraged to snap a photo of their pooch and share a post to social media with the #MixMania hashtag.