A new generation of pet parents sees their pets as family and is invested in including them in seasonal celebrations, and the Mars Tails & Treating Pack recognizes this. According to a survey conducted on Mars' behalf, 43% of United States pet owners are planning to involve pets in their Halloween festivities this year. As such, Mars Tails & Treating Packs were put together to spoil both people and pets.
Now available online, while supplies last, these curated packs can be picked up for $10.31—a playful reference to October 31st—and they contain bags of shareable M&M's, full-size Snickers candy bars and a seasonal recipe card for people, and for pets, dental treats, lickable spoon treats for cats and savory sauce for dogs.
Why This Trend Is Growing
- Pet-centric Family Products
- An increasing number of consumers are embracing pet-inclusive products that treat pets as integral members of the family, highlighting opportunities for brands to create multi-species experience bundles.
- Seasonal Celebration Inclusivity
- As consumers aim to include pets in traditional human holidays, there is an emerging trend towards developing festive products that cater to both pet and human tastes, fostering deeper emotional connections.
- Personalized Treat Solutions
- The rise of customized treat packs that address the specific needs and preferences of both people and their pets signifies a move towards more personalized and diverse product offerings.
Industries Being Reshaped
- Pet Food and Treats
- The pet food industry is being disrupted by innovative products that blend human and pet snack offerings, elevating the market's appeal to pet owners seeking shared enjoyment experiences.
- Subscription and E-commerce
- Subscription services and online platforms stand to benefit from the growing demand for bundled and seasonal pet-inclusive products, streamlining access and convenience for consumers.
- Confectionery
- Confectionery brands have an opportunity to expand their market by creating dual-purpose treats that cater to both human and pet consumers, tapping into celebrations and shared experiences.
