The Mars Tails & Treating Pack Spoils Humans, Dogs and Cats
Laura McQuarrie — September 18, 2025 — Lifestyle
References: marstailsandtreating & mars
A new generation of pet parents sees their pets as family and is invested in including them in seasonal celebrations, and the Mars Tails & Treating Pack recognizes this. According to a survey conducted on Mars' behalf, 43% of United States pet owners are planning to involve pets in their Halloween festivities this year. As such, Mars Tails & Treating Packs were put together to spoil both people and pets.
Now available online, while supplies last, these curated packs can be picked up for $10.31—a playful reference to October 31st—and they contain bags of shareable M&M's, full-size Snickers candy bars and a seasonal recipe card for people, and for pets, dental treats, lickable spoon treats for cats and savory sauce for dogs.
Now available online, while supplies last, these curated packs can be picked up for $10.31—a playful reference to October 31st—and they contain bags of shareable M&M's, full-size Snickers candy bars and a seasonal recipe card for people, and for pets, dental treats, lickable spoon treats for cats and savory sauce for dogs.
Trend Themes
1. Pet-centric Family Products - An increasing number of consumers are embracing pet-inclusive products that treat pets as integral members of the family, highlighting opportunities for brands to create multi-species experience bundles.
2. Seasonal Celebration Inclusivity - As consumers aim to include pets in traditional human holidays, there is an emerging trend towards developing festive products that cater to both pet and human tastes, fostering deeper emotional connections.
3. Personalized Treat Solutions - The rise of customized treat packs that address the specific needs and preferences of both people and their pets signifies a move towards more personalized and diverse product offerings.
Industry Implications
1. Pet Food and Treats - The pet food industry is being disrupted by innovative products that blend human and pet snack offerings, elevating the market's appeal to pet owners seeking shared enjoyment experiences.
2. Subscription and E-commerce - Subscription services and online platforms stand to benefit from the growing demand for bundled and seasonal pet-inclusive products, streamlining access and convenience for consumers.
3. Confectionery - Confectionery brands have an opportunity to expand their market by creating dual-purpose treats that cater to both human and pet consumers, tapping into celebrations and shared experiences.
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