The PetSmart Thrills & Chills collection is a new series of Halloween-themed products for pet parents that will satisfy their penchant for incorporating their furry friends into their seasonal celebrations. The collection responds to a recent survey completed by the retailer that found 60% of pet owners incorporate their pets in to a variety of Halloween-themed traditions like trick-or-treating, photoshoots and parties. The product collection thus includes a wide variety of costumes to choose for dogs and cats alongside treats and items priced under the $10 mark to maximize accessibility for more consumers.
Senior Vice President of Merchandising Matt Byrnes spoke on the PetSmart Thrills & Chills collection saying, "Halloween has become a favorite holiday for pet parents to include their pets and show off their unique personalities through playful costumes and accessories. Our 2025 Thrills & Chills collection offers an unbeatable selection of costumes, toys and treats — everything needed for a frightfully fun celebration. With a variety of offerings from spooky to hilarious, PetSmart continues to be the go-to destination for seasonal pet fun.”
Key Themes Behind This Trend
- Pet-friendly Seasonal Integration
- There is a growing trend of pet owners integrating their pets into seasonal traditions, creating opportunities for themed products and events.
- Affordable Themed Costumes
- The rise in demand for cost-effective themed costumes for pets indicates a shift towards more accessible and inclusive product offerings in the pet industry.
- Experiential Pet Products
- Creating experiential pet products like seasonal toys and accessories taps into the desire for more interactive and engaging celebrations for pets.
Where This Applies
- Pet Retail
- The pet retail industry could experience significant growth by capitalizing on the seasonal holiday market with themed products.
- Costume Manufacturing
- The costume manufacturing industry can expand its customer base by designing affordable, innovative costumes specifically for pets.
- Event Planning
- The event planning industry can innovate by incorporating pet-friendly elements and services into traditional holiday celebrations and gatherings.
