The Hartz Mountain Company, a Secaucus, New Jersey-based pet care product manufacturer, has recently released a new pet food option called 'Delectables.' The wet food treats are flavored like various stews, and their lickable texture makes them an ideal topper for dry food.
Delectables come in four flavors: chicken, chicken with beef, chicken with cheese, and chicken in a senior formula (which has added vitamins E and B.) All four of these flavors are made with natural, lean meats, making them a low fat option. Delectables are thus a great way to convince finicky dogs to eat their dry food, though the single-serve pouches are also a good treat on their own.
Hartz recommends Delectables Stew treats for small dogs, as the packets are relatively meager for larger sized pups.
What's Driving This Trend
- Lickable Pet Treats
- As pet owners increasingly seek new, unique products for their pets, there is an opportunity for disruptive innovation in the market to create more lickable pet treats.
- Flavored Wet Food Options
- As the demand for healthier and more natural pet food options rises, there is an opportunity for disruptive innovation in the market to create flavored, wet food options made with lean meats and natural ingredients.
- Pet Food Toppers
- As pet owners look for ways to make their pets' dry food more palatable, there is an opportunity for disruptive innovation in the market to create more lickable pet food toppers made with a variety of flavors and textures.
Who This Affects Most
- Pet Food Manufacturing
- As consumers prioritize natural and healthy pet food options, there is an opportunity for disruptive innovation in the pet food manufacturing industry to develop more tasty, nutritious, and convenient options for pets.
- Pet Retail
- As pet owners increasingly seek unique products for their pets, there is an opportunity for disruptive innovation in the pet retail industry to carry and market more specialized, niche products like lickable pet treats and flavored wet food options.
- Pet Health and Wellness
- As pet owners become more conscious of their pets' health and wellness needs, there is an opportunity for disruptive innovation in the pet health and wellness industry to create more nutritious and natural pet treats and food toppers to support pet diets and appetites.
