During SUPERZOO 2025, Phelps Pet Products unveiled H2GO!, the first-to-market hydration gel for dogs, a useful solution for replenishing fluid loss during travel, outdoor activity or hot weather. This lickable gel for dogs is said to be more effective than water by weight, thanks to hydrocolloids that help to slow the movement of water through the digestive system, prolonging contact with intestinal walls for better absorption through the bloodstream, and reducing water loss through urination.
“We believe H2GO! is the biggest breakthrough in dog hydration since the waterbowl,” said Sydney Stewart, brand manager at Phelps Pet Products. “There’s nothing else like it on the market. It’s designed for real-life scenarios where water isn’t always accessible and dogs need a quick, effective way to stay hydrated.”
What's Driving This Trend
- Pet Hydration Solutions
- Innovations in pet hydration like H2GO! are revolutionizing how pets stay hydrated by offering more efficient absorption compared to traditional water drinking.
- Lickable Nutritional Products
- Edible gels and supplements are emerging as an effective method for administering nutrients to pets, providing an alternative to traditional forms of consumption.
- Hydrocolloid-based Pet Products
- The use of hydrocolloids in pet products opens new avenues for enhancing the delivery and absorption of essential nutrients and fluids.
Who This Affects Most
- Pet Care
- Advancements in pet hydration products are creating new subcategories within the broader pet care industry, transforming how pet owners meet their pets' needs.
- Functional Foods
- The development of hydration gels for pets underscores the growing trend of functional foods that prioritize health and wellness for animals as well as humans.
- Outdoor Recreation
- Products like lickable hydration gels cater to a rising demand within outdoor recreation markets, addressing the needs of pets engaging in active and outdoor lifestyles.
