Category
Tech
Delegated Interfaces
Trend cluster
Category
Facial
Billboard
Billboards take on hyper-customized features with facial recognition technology.
3.3
Trend score
Trend
What is the Facial Billboard trend?
Facial Billboard: The use of facial recognition tech in publicly placed billboards is on the rise, allowing brands to customize to consumers via a format that was once a much more passive and less-targeted form of marketing. These campaigns mimic the same level of personalization that consumers are now accustomed to in the targeted ads they receive on their phones, but have the added benefit of novelty for the unexpected platform via which they're delivered.
Trend themes
Themes within the Facial Billboard trend
Three behaviours holding the trend together01
Facial Recognition Technology in Advertising
Brands are using facial recognition tech in billboards in order to deliver personalized and highly targeted advertising in public spaces.
02
Individualized Advertising in Public Spaces
The use of technology such as facial recognition to create individualized and responsive advertising campaigns in public spaces is on the rise.
03
Emotion Detection for Advertising
The use of cameras and analytics software to detect emotions of passers-by and deliver tailored advertising is becoming more common in outdoor advertising.
Industry implications
What the Facial Billboard trend means for industry
Where the trend changes the playbookFor
Advertising
Innovative use of facial recognition technology in public advertising generates new disruptive innovation opportunities for businesses within the advertising industry.
For
Technology
The growing use of facial recognition technology and analytics software for individualized and responsive advertising presents further disruptive innovation opportunities for technology companies.
For
Transportation
Integration of facial recognition software and AI in Uber and personal vehicles, open opportunities of customization and personalization for In-transit entertainment and service industry.
Workshop question
Conceptualize a billboard with facial recognition tech that would market your product/service.
Trend signals
Trend signals for Facial Billboard
Trend score 3.3 out of 10, from popularity 54%, activity 37%, freshness 8%.
Popularity54%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Facial Billboard trend
4 featured examples from Jan 10, 2017 to Nov 2, 2018CategoryMarketing
Virtual Staring Contests
Kit Kat Brazil Awarded Students with Chunky Bars for Outlasting Opponents
Disruptive innovation opportunity: Capitalize on interactive technology to create engaging experiences for customers in the food and beverage industry.
CategoryMarketing
Individually Targeted Billboard Ads
Picadilly Lights Changes Ads Based on the People Passing By
The advancements in targeting and customization technologies offer disruptive innovation opportunities for advertisers to create personalized and relevant ad campaigns that resona…
CategoryMarketing
Face-Recognizing Ad Programs
AdMov Incorporates Tablets to Detect Facial Responses
Opportunity for ad agencies and tech companies to develop and implement face-recognizing ad programs for targeted advertising campaigns.
CategoryMarketing
Women-Only Beer Advertising
Astra's Facial Recognition Billboard Can Detect the Sex of Viewers
The development of gender-specific facial recognition billboards presents disruptive innovation opportunities for advertising and marketing agencies to create more targeted and ap…
