Facial Billboard

Billboards take on hyper-customized features with facial recognition technology

Implications - The use of facial recognition tech in publicly placed billboards is on the rise, allowing brands to customize to consumers via a format that was once a much more passive and less-targeted form of marketing. These campaigns mimic the same level of personalization that consumers are now accustomed to in the targeted ads they receive on their phones, but have the added benefit of novelty for the unexpected platform via which they're delivered.

Workshop Question - Conceptualize a billboard with facial recognition tech that would market your product/service.
SCORE 5.8
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Activity
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34,964 Total Clicks
Jan 17 - Nov 18
This Year and Mild
Art & Design
Featured Examples
Virtual Staring Contests - Kit Kat Brazil Awarded Students with Chunky Bars for Outlasting Opponents
SCORE 5.2
Warm 2,115 Clicks Pub: Jan 10, 17
Virtual Staring Contests
Kit Kat Brazil Awarded Students with Chunky Bars for Outlasting Opponents
Kit Kat Brazil recently created a campaign that merged technology, games, and chocolate on two university campuses across Sao Paulo. The campaign, which was for the Kit Kat Chunky bar, engaged... [More]
Individually Targeted Billboard Ads - Picadilly Lights Changes Ads Based on the People Passing By
SCORE 4.7
Average 1,134 Clicks Pub: Oct 18, 17
Individually Targeted Billboard Ads
Picadilly Lights Changes Ads Based on the People Passing By
Picadilly Lights, the 2,6000 square feet of digital signage in downtown London, is targeting its ads to individuals and drivers who pass by. The enormous billboard features integrated cameras,... [More]
Face-Recognizing Ad Programs - AdMov Incorporates Tablets to Detect Facial Responses
SCORE 5.8
This Year and Warm 129 Clicks Pub: Nov 2, 18
Face-Recognizing Ad Programs
AdMov Incorporates Tablets to Detect Facial Responses
Philippine-based tech company AdMov incorporates a facial recognition program into the backseat of cabs to instantly detect a passenger’s demographic. The implementation allows a targeted... [More]
Women-Only Beer Advertising - Astra's Facial Recognition Billboard Can Detect the Sex of Viewers
SCORE 4.1
This Year and Average 87 Clicks Pub: Nov 1, 18
Women-Only Beer Advertising
Astra's Facial Recognition Billboard Can Detect the Sex of Viewers
In an attempt to better market towards women, German beer brand Astra has developed a facial recognition billboard. Designed to target specific groups, this innovative new billboard is geared only... [More]
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