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Facial Billboard

Billboards take on hyper-customized features with facial recognition technology

Implications - The use of facial recognition tech in publicly placed billboards is on the rise, allowing brands to customize to consumers via a format that was once a much more passive and less-targeted form of marketing. These campaigns mimic the same level of personalization that consumers are now accustomed to in the targeted ads they receive on their phones, but have the added benefit of novelty for the unexpected platform via which they're delivered.
Workshop Question - Conceptualize a billboard with facial recognition tech that would market your product/service.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
43,979 Total Clicks
Date Range:
Jan 17 — Nov 18
Trending:
Mild
Consumer Insight Topics:

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