Focusing on connecting students to one another across the sprawling college network in India, the Dell MTV Campus Diaries is a new marketing initiative focused on the student lifestyle. The online portal consists of social media interactions, various videos and promos that hone in on the student life that is experienced outside of the classroom. Students are able to participate with their classmates locally as well as on a larger geographical basis in order to see what's happening in other parts of the country.
Dell MTV Campus Diaries consists of a series of contests and campaigns for students to partake in to document their experiences in a different way. Students can socialize in a different manner than they're used to and expand their network of friends outside of their own college.