In a continued effort to attract and engage with college-aged women, Victoria's Secret unveiled updates to its app, 'The Pink App.'
The app has been updated for navigation and entertainment purposes, meaning it's now more user-friendly, and features a unique mix of in-app games, experiences and opportunities. As part of the loyalty program, this app now connects women on college campuses with brand ambassadors who attend the same school.
To promote these exciting new services, Victoria's Secret is hosting a pop-up with DJ-producer Marshmello, who will be performing on top of a double-decker bus. The bus will go on a multi-city tour following its first show in Chicago.
The revamped app connects Millennial and Gen-Z women will the brand's content, and influencers.