These November 2018 social media trends range from viewer-rewarding livestreams to interactive story campaigns. While Facebook and game developer Blizzard Entertainment recently teamed up for a series of BlizzCon livestreams that will reward viewers with prizes like virtual event tickets, coupons and exclusive merchandise, M&M's launched an immersive ghost story campaign just in time for Halloween. The campaign consisted of a seven chapter story, with each new installment shared on social channels and plot lines voted on by viewers.
More examples to note include niche social networking platforms like 'Send Your Friends Art,' which allows users to transform their mobile photos into shareable artwork. The platform does not only help one create a photo-inspired art print but also turns it into a poster they can gift as well.
Snapchat's 'Snap Originals' channel announcement rounds off this list and speak to consumers' growing desire for non-traditional programming created in collaboration with their favorite online content makers.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
