Thanks to a partnership between Blizzard Entertainment and Facebook, fans can watch various BlizzCon livestreams through the popular social media platform. The streams will run both before and after the convention, with viewers being rewarded for watching certain Blizzcon livestreams. The streams began on October 25, 2018, with pre-show content featuring creators from Facebook's Gaming Creator program. The prizes offered before BlizzCon will include a Virtual event ticket, $10 off the BlizzCon 2018 Goody Bag and 20% off merchandise from this year's events.
To be eligible for the prizes, users will have to be logged into their Facebook account and watch for at least 10 minutes.
These Blizzcon livestreams follow Facebook's streaming success after working with Grand Theft Auto developer Rockstar Games. Past livestreams have also included prizes for viewers who tuned into certain content.
Image Credit: Blizzard Entertainment
What Makes This Trend Stand Out
- Social Media Livestreams
- Opportunity for businesses to use social media platforms to host livestreams and engage with viewers through rewards.
- Viewer Engagement
- Importance of incentivizing viewers to watch livestreams through prizes and exclusive offers.
- Collaborative Partnerships
- Increasing trend of collaborations between gaming companies and social media platforms to enhance viewer experience.
Sectors Adopting This
- Gaming Industry
- Integration of livestreams and viewer rewards presents an opportunity for gaming companies to increase engagement and attract a larger audience.
- Social Media Platforms
- Opportunity for social media platforms to offer livestreaming features and incentives to attract content creators and viewers.
- Ecommerce
- Potential for eCommerce businesses to partner with livestreams and offer exclusive discounts or promotions to viewers.
